Ad Budget Calculator for Lead Generation
Service businesses do not buy clicks — they buy booked jobs and signed clients. Set your budget, click costs, and close rate, and see exactly how many customers a campaign has to produce, and what each one may cost.
Your Funnel Economics
Projected Business Output
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Request Free Account Audit →How to Read These Numbers
The calculator is a funnel, read top to bottom. Budget divided by click cost gives traffic. Traffic times your page conversion rate gives leads. Leads times your close rate gives customers — the only output that pays salaries. Every lever matters, but they are not equal: doubling your close rate doubles customers without a rupee more of ad spend, which is why intake speed and follow-up discipline beat bigger budgets in almost every service business we audit.
Two honest warnings. First, these are steady-state projections — new campaigns take weeks to reach them, and seasonal trades swing hard around weather and holidays. Second, cost per click is set by your competitors, not by you. If the projected cost per customer exceeds what a customer is worth, the answer is rarely a bigger budget: it is a better-converting page, a faster intake process, or a different channel mix. Selling products online instead? Use our ROAS and profit calculator. Planning the campaigns themselves is what our Google Ads management covers.
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