Google Ads Management for Businesses That Want Better Control of Their Ad Spend
Google Ads can put your business in front of customers actively searching for your exact services right now. We build tightly controlled search structures, sculpt aggressive negative keyword lists, and install CallRail tracking so every dollar is accounted for.
Google Advertising Services We Manage
We don't force every business into complex automated campaigns prematurely. We select the specific Google products that match your commercial objectives and conversion volume.
Google Search Ads
Capture prospects the exact moment they search for your high-value services. Structured with exact and phrase match keywords, dedicated ad groups, and strict negative lists to prevent budget waste.
Performance Max
Leveraged where appropriate based on historical conversion volume and verified conversion data. We configure clean asset groups and audience signals rather than letting automation run unchecked.
Google Shopping Ads
For eligible e-commerce and retail businesses. We configure clean Merchant Center feeds, product category structuring, and bid governance to maximize commercial product visibility.
Local Services Ads (LSA)
Where your trade category and geographic location qualify. We manage onboarding, license verification, Google Guaranteed badge setup, and dispute invalid lead charges directly.
Closed-Loop Conversion & Call Tracking
We install CallRail dynamic number insertion (DNI) to track and record verified phone calls, form submissions, and scheduled appointments back to the exact keyword and ad that generated them.
What Is Included In Every Engagement
Hands-on management handled directly by an experienced strategist — not handed off to junior coordinators.
Account & History Audit
Deep-dive review of historical query reports, wasted keyword spend, tracking gaps, and landing page drop-offs.
High-Intent Campaign Structure
Single-theme ad groups with exact/phrase match intent, clean ad copy, and localized sitelink extensions.
Negative Keyword Sculpting
Weekly inspection of actual user search queries to eliminate irrelevant, DIY, cheap, or job-seeking searches.
Ad Copy Testing
Continuous testing of responsive search ad headlines, value propositions, and calls to action.
Landing Page Conversion Review
Ensuring that search traffic lands on fast, mobile-friendly pages with frictionless click-to-call pathways.
Weekly Optimization & Reporting
Weekly bid adjustments, budget reallocation to top-performing hours and zip codes, and plain-English reports.
Management Fee + Direct Ad Spend
We keep your media budget and our management fee 100% separate.
Covers dedicated strategy, account restructuring, daily negative query additions, bid governance, conversion tracking maintenance, and direct consultations.
Billed directly to your credit card by Google Ads. We never mark up your ad spend, take hidden kickbacks, or hold your account hostage. You own 100% of your account history.
The Google Ads Guides Behind This Service
Every part of this service has a full guide behind it — the methods, the numbers, and the mistakes to avoid, written out in the open.
Modern Google Ads Economics: STAG Architecture, Enhanced Conversions & 90-Day Scaling
How Single-Theme Ad Groups (STAG), Enhanced Conversions (SHA-256), and structured bidding economics prevent budget waste and drive high-intent qualified leads.
Read the guide →Google Ads Conversion Tracking: The Setup Guide for Data Your Bidding Can Trust
Set up Google Ads conversion tracking properly — tag basics, Enhanced Conversions, offline CRM imports, and the mistakes that corrupt bidding data.
Read the guide →The Negative Keyword Playbook: How to Stop Paying for the Wrong Searches
The complete negative keyword system: universal lists, campaign sculpting, match-type discipline, and the weekly routine that stops wasted ad spend.
Read the guide →Local Services Ads: The Complete Guide to Google Guaranteed Leads
Local Services Ads explained: Google Guaranteed eligibility, pay-per-lead pricing, ranking factors, budgeting, and the mistakes that keep trades invisible.
Read the guide →Stop Wasting Budget on Unqualified Clicks
Request a free Google Ads account review. We'll inspect your search query reports, negative keyword coverage, and conversion tracking to pinpoint immediate budget savings.