Signed Cases, Not Vanity Traffic
Law firms do not buy clicks. They buy consultations that become retainers. We focus on the channels that produce them — practice-area search, the Maps pack, and disciplined paid search in some of the most expensive auctions online.
Where Law Firm Growth Leaks
Most firms do not have a traffic problem. They have leaks. Good cases search, find a competitor first, call, and never come back.
Practice-Area Pages That Read Like Brochures
Generic pages list services and rank for nothing. A person with a charge, a custody fight, or an injury searches a specific problem — not firm history.
High CPCs With No Negative Discipline
Legal clicks sit among the highest in search. Without strict negatives, budgets drain on jobs, DIY research, other firms, and cases you do not take.
Slow Intake Response
A lead answered hours later is usually a lead lost. The caller called two more firms in that window and booked with whoever picked up first.
No Call Tracking
If calls are not tracked to keyword and campaign, nobody knows what signed the case. Spend then follows opinion, not evidence.
Thin Attorney Profiles
A name and a headshot do not build trust. Sparse profiles fail E-E-A-T, weaken the whole site, and give a ready client no reason to choose you.
Inconsistent Directory Listings
Different firm names, old addresses, and old phone numbers across directories confuse Google and clients alike. Maps visibility suffers first.
The Law Firm Playbook
No single channel carries a firm. Search, Maps, and paid work together — each practice area and each office gets its own clear job.
Practice-Area + Location Architecture
One focused page per practice area and location, written around the questions clients actually ask. No copied city pages with the name swapped.
Local SEO and GBP for Each Office
Each office gets a complete Google Business Profile — right categories, services, photos, and review flow. One location done well beats three done halfway.
Google Ads With STAG Structure
Single Theme Ad Groups keep intent tight. Strict negatives run from day one, budgets follow case value, and weak themes get cut fast.
Local Services Ads Where Eligible
For eligible practice areas, Local Services Ads put the firm at the very top with a direct call path. We set up screening, badges, and dispute handling properly.
Authority Content Within Bar Rules
Guides and answers that show real expertise, written to respect state bar advertising rules. Compliance is checked per state before anything publishes.
Intake-Speed and Signed-Case Tracking
Fast response systems for new leads, plus tracking that follows a click through to a signed retainer. That is the number that decides where money goes.
Questions Firms Ask First
Straight answers. No firm grows the same way, and any plan that ignores practice area, market, and intake is guessing.
Which practice areas respond best to search?
Areas where need is urgent and specific respond first — criminal defense, DUI, personal injury, family matters, and immigration among them. The client has a problem today and searches today. Planned work, like estate planning, builds more slowly and leans on content and reviews.
How do you handle bar advertising rules?
Carefully, and per state. Rules on claims, testimonials, disclaimers, and language vary, so we check the relevant state bar guidance before copy, ads, or profiles go live. No misleading claims. No promised outcomes. If a line needs your review, you see it first.
What does a realistic cost per signed case look like?
It depends on practice area, city, case value, and how well intake closes. A signed case is not a click and not a raw lead — it sits at the end of that chain, so we measure back from signed retainers, not form fills. In the audit we map your current funnel first, then set a target you can hold us to.
How fast should intake respond to a new lead?
Within minutes, not hours. A new caller is comparing firms in real time, and the first firm to respond and book the consultation usually wins the conversation. We help set up alerts, routing, and after-hours cover so speed does not depend on one person watching an inbox.
Get a Free Law Firm Visibility Audit
We will check your practice-area rankings, Maps position for each office, and where your ad account is wasting spend — then show you what to fix first.