A direct-to-consumer lifestyle brand was spending on Meta with the usual symptoms: creative fatigue every few weeks, tracking that disagreed with actual orders, and a checkout that mobile shoppers abandoned. Revenue sat at Rs. 450K a month and would not move.
The Situation
Fashion e-commerce lives or dies on creative volume and signal quality. The account had neither: a small set of aging ads, browser-only pixel tracking losing events to iOS restrictions and blockers, and a multi-step mobile checkout taxing every campaign the brand ran.
What We Did
- Rebuilt Meta Ads on Andromeda: restructured campaigns around the 3:2:2 dynamic testing pattern, feeding the system the creative diversity it now rewards.
- Installed server-side Conversions API telemetry with proper deduplication, so optimization ran on real orders instead of the fraction the pixel survived.
- Streamlined the checkout: a single-page mobile checkout UX removed the friction between click and payment.
The Results
- Monthly revenue scaled from Rs. 450K to Rs. 2.4M
- 3.9x blended ROAS, held consistently at the higher spend level
- +114% conversion rate lift from the checkout and signal work
Scale that holds is a systems outcome: creative testing that keeps finding winners, telemetry the algorithm can trust, and a checkout that stops leaking them. The methods are documented in our Andromeda creative blueprint and the Conversions API setup guide.
What This Means for Similar Businesses
The brand did not need a bigger audience. It needed a system: creative testing that replaced opinions with evidence, tracking that told the truth, and a checkout that stopped taxing both. Most stalled DTC accounts we audit are one of those three fixes away from movement — the diagnosis is deciding which one, in which order.